Design system of link marketplace Serpzilla

Serpzilla is a platform that allows advertisers and sites to place advertisements. Every day more than 100 000 users buy and sell advertising banners and links on the advertising marketplace.

Serpzilla decided to combine several products into one. The new strategy required designing new usage scenarios and a complete redesign of the service. In addition, Serpzilla decided to continue launching separate services.

All this required the creation of a design system that would unify all the products and allow:

1. Make all interfaces simpler and clearer
2. Launch new features and services faster
3. Spend less resources on future support

Design system: components in Figma and vue.js, common scenarios and principles

We put together a design system that increases the speed of developing new services and merging old ones.

4 development teams and product managers are over-utilizing the common solutions we came up with. Users understand different services faster, and it takes less time to design and launch new features.

In addition, we developed typography, grid and principles of adaptation for different screens

We presented the color system

Assembled the system of icons and drew the base grid

Designed interactive elements

Gathered common components for all cases

Marketplace

Site owner's cabinet

Recommendation service from artificial intelligence and promotion experts

Media traffic buying service